Showing 14 items matching marketing strategy
-
Federation University Historical Collection
Reports, Backpacker Air Adventures Marketing Strategy and Campaign, 1996, 10/2006
... Backpacker Air Adventures Marketing Strategy and Campaign...marketing strategy... Backpacker Air Adventures Marketing Strategy and Campaign, 1996 ...A report by three students of 'Applied Management Project - Tourism' at the University of Ballarat.victorian tourisim industry, tourism, mary hollick, trine nilsen, kirralee walker, chelsea wymer, backpackers, air adventures, marketing strategy, aerial tours, grampians, great ocean road, wilson's promontory, melbourne -
Whitehorse Historical Society Inc.
Article, Strategy for golf course, 1993
... a range of marketing strategies to boost attendance and improve... Mitcham melbourne Article Article Strategy for golf course Falling ...Falling attendances at Morack Golf Course and budget shortfall of $20,000 has forced Nunawading Council to implement a range of marketing strategies to boost attendance and improve the viability of the course.Falling attendances at Morack Golf Course and budget shortfall of $20,000 has forced Nunawading Council to implement a range of marketing strategies to boost attendance and improve the viability of the course.Falling attendances at Morack Golf Course and budget shortfall of $20,000 has forced Nunawading Council to implement a range of marketing strategies to boost attendance and improve the viability of the course.golf, city of nunawading, morack golf course -
NMIT (Northern Melbourne Institute of TAFE)
Postcard and poster: NMIT Expo 2001-2004, 2003
... Part of NMIT's marketing strategy, this invitation to NMIT... posters promoting Expo days for 2001-2004 Part of NMIT's marketing ...Part of NMIT's marketing strategy, this invitation to NMIT Expo 2003 is aimed at prospective students.Folded invitation to NMIT Expo 2003. Coloured illustration on front (artist unknown). Inside text lists NMIT courses and has reply paid postcard requesting course and career guides. Also posters promoting Expo days for 2001-2004open days, nmit expo, postcards, posters, corporate communications, nmit -
Melbourne Tram Museum
Document - Report, Yarra Trams, "100 years of electric trams in Melbourne", 2006
... in Melbourne", giving details of the proposed marketing strategy... marketing strategy, objectives, proposals, depots, promotions, work ...Presentation or printout of a PowerPoint presentation, 6 slides per sheet, 14 sheets titled "100 years of electric trams in Melbourne", giving details of the proposed marketing strategy, objectives, proposals, depots, promotions, work completed, colouring book, media and employee involvement.trams, tramways, centenary, yarra trams, 100 years of electric trams, melbourne, depots, marketing -
NMIT (Northern Melbourne Institute of TAFE)
Postcard - NMIT, Visual Arts Department postcards, 1997
... Part of NMIT's marketing strategy, these postcards... of NMIT's marketing strategy, these postcards are aimed ...Part of NMIT's marketing strategy, these postcards are aimed at prospective Visual Arts students. Each is illustrated with student work.Set of 10 different postcards advertising courses within the Visual Arts Department at NMIT. Colour illustrations on front produced by students, text on back.postcards, visual arts, photography, graphics, nmit, -
NMIT (Northern Melbourne Institute of TAFE)
Brochure: Open Day NMCOT and NMIT 1992 - 1999, 1999
... Part of NMIT's marketing strategy, this invitation to Open.... Part of NMIT's marketing strategy, this invitation to Open Day ...Part of NMIT's marketing strategy, this invitation to Open Day 1999 is aimed at prospective students. See also posters for Expo days and Taste daysBrochures with programs for Open days for Northern Metropolitan College of TAFE 1992 and 1995, and for Northern Melbourne Institute of TAFE 1997 and 1999, and for NMIT 1999. Also folded invitation to 1999 NMIT Open Day. Coloured illustration on front (artist unknown). Inside text lists NMIT courses and has reply paid postcard requesting course and career guides. open days, postcards, corporate communications, programmes, nmit -
Bialik College
Document (series) - Box of strategic planning booklets and documents
... -2013 and marketing strategy documents 2010s. Please contact..., Values and Key Strategies 1997/1998, Early Learning Centre Survey ...strategy, elc, religion, 2000s, 1990s, 1980s, 2010s, promotionstrategy, elc, religion, 2000s, 1990s, 1980s, 2010s, promotion -
Melbourne Legacy
Document, Mornington Peninsula Legacy Club, 2006
... mentions a new ten year Marketing and Fundraising Strategy... mentions a new ten year Marketing and Fundraising Strategy ...A copy of a speech given by President Bill Rogers to the Mornington Peninsula Legacy Club in 2006. The topic was the 'Changing face of Legacy; New Challenges and where to from here?' He mentions a new ten year Marketing and Fundraising Strategy. Document was from a folder of documents donated to the archive by Legatee Bill Rogers that related to his time as President (March 2006 - March 2008).A record of strategy being relayed to clubs and branches.Print out x 3 pages of a speech given by President Bill Rogers to a Group dinner on 10 October 2006.mornington peninsula, marketing, fundraising -
Federation University Historical Collection
Report, Integrated Tourism Strategy Plan for the Goldfields Region of Victoria: Volume II: Appendices - Miscellaneous, 10/1995
Black plastic ring binding on an A4 report.goldfields of victoria, goldfields tourism, marketing, goldfields campaign, mining tourism, torusim, tourism strategy, ballarat, bendigo, avoca, maryborough, castlemaine, maldon, community survey -
Federation University Historical Collection
Report, Integrated Tourism Strategy Plan for the Goldfields Region of Victoria, 1994
Black ring binding on an A4 report.goldfields of victoria, goldfields tourism, marketing, goldfields campaign, mining tourism, torusim, tourism strategy, ballarat, bendigo, avoca, maryborough, castlemaine, maldon, community survey, michael pearlman, anastasia molloy, jack harvey, avoca -
Federation University Historical Collection
Brochure, Goldfields of Victoria, 2004, c2004
Four page yellow card brochure outlining the Victorian Goldfields as a regional Victoria tourism strategygoldfields of victoria, goldfields tourism, marketing, goldfields campaign, mining tourism -
Orbost & District Historical Society
jar, 1935-1945
... . It was sent to war with the troops and rationed at home. The marketing ...Vegemite hit the market in 1923 but failed to sell. In 1928 the company renamed its spread Parwill to compete against the top-selling British import, Marmite but Parwill flopped too. In 1922 the Fred Walker Company hired a chemist, Percy Callister, to develop a useful food from vitamin-rich used yeast being dumped by breweries. Using enzymes to split open the yeast cells, Callister extracted the contents and blended them with vegetables and salt into a sticky black paste with a sharp taste. They tried the Vegemite name again and gave the product away with Walker cheese products and a couple of cars as prizes before Australians finally fell for it. In 1939 Vegemite was officially endorsed by the British Medical Association as a good source of Vitamin B and was included in Australian Army rations during World War II. Buyers were now assured of the nutritional value of Vegemite, which has been a market leader ever since. The Fred Walker Company became the Kraft Walker Cheese Co. Pty Ltd in 1926 and Kraft Foods Limited in 1950. (from Powerhouse Museum) This type of jar was used to package Vegemite between 1935 and 1945. Vegemite has been an 'Australian icon' since World War II when it was recognised as one of the world's highest food sources of vitamin B. It was sent to war with the troops and rationed at home. The marketing strategy that put Vegemite in 9 out of every 10 Australian homes in the 1940s, 50s and 60s emphasised the value of Vegemite to children's health. A cylindrical Vegemite jar made of white opal glass. It has a threaded rim and two mould seams. On the base - AGM Vegemite V879 -
Bialik College
Document (Sub-series) - PR and enrolments, c. 1987-1990
1980s, 1990s, marketing1980s, 1990s, marketing -
Glen Eira Historical Society
Document - GLEN EIRA ACTIVITY CENTRES
This file contains three items pertaining to the draft of the Glen Eira Activity Centre Strategy, each dated 11/2004 and composed by Peter McNabb and Associates Pty Ltd. (Unknown author of handwritten notes by John Campbell, Mayor of Caulfield 1986-87 and long-time observer of the Caulfield Council/Glen Eira Council): 1/A 53-page Overview Report, summarising the research conducted into the existing state of Glen Eira’s Activity Centres for the purposes of devising a Strategy to improve them. The Report constitutes the first of four components of a broader document termed the ‘Position Paper’, of which the remaining three are not present. The Report is divided into ten sections. The first is an executive summary of the entire document. The second is an introduction that explains the reasons why the Glen Eira City Council chose to embark upon this project. The third describes the methodology by which the research was conducted. The fourth describes what an Activity Centre is defined as. The fifth describes pre-existing policies and strategies pertaining to commercial development. The sixth describes the regional context of Glen Eira’s Activity Centres. The seventh describes the factors affecting Glen Eira’s Activity Centres plus the changes resulting from them, and is divided into four subsections pertaining to demographics, economics, decentralisation and housing, respectively. The eighth describes patterns of activity within Glen Eira’s Activity Centres, containing, for example, tables illustrating the number of particular types of businesses within each Centre. The ninth describes the new classification system for Glen Eira’s Activity Centres, the category each of Glen Eira’s Activity Centres belongs to under this system, and the future roles of each of the Centres. The tenth briefly recaps the entire document. Also included are three colour maps of Glen Eira noting the locations of existing Activity Centres. Handwritten notes and queries feature throughout, but the author thereof is unknown. 2/A 37-page Consultant Report issued for public comment, describing the draft of the Strategy to improve Glen Eira’s Activity Centres that has been formulated based on the data outlined in the Position Paper. The report is divided into six sections. The first is an introduction. The second describes the methodology used to develop the Strategy. The third describes the vision of Glen Eira’s Activity Centres plus the objectives necessary to achieve it. The fourth describes the new classification system for Glen Eira’s Activity Centres, the category that each of Glen Eira’s Activity Centres belongs to under this system, and future roles of each of the Centres. The fifth describes the improvements recommended for the Centres, and is divided into six subsections pertaining to land use, building renovations, street renovations, public transport, traffic plus parking, and marketing plus management, respectively. The sixth, finally, describes the amendment that ought to be made to the Glen Eira Planning Scheme on account of the Overview Report. Also included is a black-and-white map of Glen Eira noting the locations of existing Activity Centres. Again, handwritten notes and queries feature throughout, but the author thereof is unknown. 3/A 3-page summary of the draft, briefly outlining what the strategy is, why it has been prepared, what an Activity Centre is defined as, what the major influences of Glen Eira’s Activity Centres are, how the community has been consulted, what the key findings of the research process have been, what the process from here shall be, and how one can comment on the Strategy. Also included are three colour maps of Glen Eira noting the locations of existing Activity Centres.glen eira, city of glen eira, glen eira activity centre strategy, glen eira activity centres strategy, activity centres, peter mcnabb & associates pty. ltd., peter mcnabb and associates pty. ltd., glen eira city council, glen huntly, ormond, mckinnon, gardenvale, caulfield park, caulfield, murrumbeena, beauville estate, murrumbeena road, oakleigh road, carnegie, neerim road, hewitts road, ormond, koornang road, leila road, north road, caulfield park, kooyong road, gardenvale road, elsternwick, patterson, mckinnon road, bentleigh, alma village, phoenix precinct, parnell street, commercial development, commercial strategy, town planning, melbourne 2030, glen eira planning scheme, local planning policy framework, municipal strategy statement (mss), demography, economics